咱们代理商入时，是进入餐饮终端，不可否认餐饮终端做好了能让事务敏捷扩大。白酒受8090后的热捧，可以进入酒吧、ktv、自助餐厅等年青人爱去的当地。这以后再进入卖场终端：是一个区域会集销售的大卖场，有许多做小酒的经销商常常说的一句话：“白酒在酒店等娱乐花费还可以，走不动”。走不动这自身说明该还处于生计拓展期，短期内卖场终端发动不了，是很正常的事。可是近期，白酒凭仗其心爱的包装，盛行的语录，年青的姿势现已逐步被群众承受并采购。除此之外，咱们还应该从各种形式上加大推行力度。
When our agent enters the market, it is first to enter the catering terminal. It is undeniable that the catering terminal can make the business expand rapidly. Liquor is popular among the post-8090's, and can enter bars, KTV, cafeteria and other places where young people like to go. After that, we will enter the terminal of the store: the supermarket is a big store where regional sales gather. There are many small wine dealers who often say, "the entertainment cost of liquor in hotels is OK, but the supermarket can't move.". The fact that the supermarket can't move indicates that the brand is still in the period of livelihood expansion. It is normal that the terminal of the supermarket can not be launched in a short time. However, recently, liquor with its beloved packaging, popular quotations, young posture has been gradually accepted and purchased by the masses. In addition, we should strengthen the implementation in various forms.
1、市区小卖部和城镇途径：不惜成本地强行占有小卖部及城镇零售店，确保铺货率，确保其高于其它的利润率，鼓励零售店走货。
1. Urban canteen and urban approach: forcibly occupy snack shops and urban retail stores at any cost to ensure the distribution rate of shopping malls and their profit margin higher than that of other brands, and encourage retail stores to purchase goods.
2、在市区、城镇断定几家批发兼零售的分销商，只需咱们调集好分销商的激情，让他们在该区域构成小团体花费。比方，分销商的亲属、朋友、搭档、街坊等各种家宴用小涩郎白酒：榜首、这种用小酒的人数比较多。第二、这种用小涩郎白酒辐射面广，花费者能构成彼此攀比，到达以点带面的效应，让很多花费者自动到零售店采购，迫使零售店自动进货。城镇比市区零售店多两个途径：团体和城镇酒店，新商品走分销途径不能太急，更不能伤害分销商的积极性，由于零售店自身就是传统的守株待兔经营，你不可能让他们自动出击，只能从他们周围的花费集体着手，这样作用会好得多。
2. In urban areas and towns, we can determine several wholesale and retail distributors. We only need to mobilize the enthusiasm of distributors and let them form small group expenses in the region. For example, the distributor's relatives, friends, partners, neighborhoods and other family dinners use xiaoselang liquor: the number one, the number of people using small liquor is relatively large. Secondly, this kind of liquor has a wide range of radiation. Consumers can keep up with each other and achieve the effect of point to area, which makes many consumers automatically purchase in retail stores, forcing retail stores to purchase automatically. Urban shopping malls have two more ways than urban retail stores: government organizations and urban hotels. New products should not be distributed too quickly, and the enthusiasm of distributors should not be hurt. Because retail stores themselves are traditional wait and see operation, you can't let them attack automatically. You can only start with the spending groups around them, which will have a much better effect.
3、适量的广告投入及举办促销活动。
3. Appropriate advertising investment and promotion activities.
综上所述，小酒新过度到老练，进程艰苦，要求咱们的销售人员有必要具备推动和操控的才能，切不可逆流而行或想当然，只需咱们做好厚实的根底工作，相信你经营的商品自身就会是尽人皆知的小酒。
To sum up, the transition from new small wine brands to experienced brands is a difficult process. It requires our sales personnel to have the ability to promote and control the market. We must not go against the current or take it for granted. We only need to do a good job in the fundamental work. I believe that the products you are dealing with will be well-known small wines.
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