Chinese Baijiu from Chinese Baijiu Chinese Baijiu to the drinking of liquor has many so-called "exquisite". These are traditional etiquette and some regional customs. Their existence makes Chinese liquor rich and colorful in Chinese life. Whether it is symbolic or practical value, it has a profound impact on the development of Chinese liquor.

这一系列看似毫无意义的举动正是古代用仪式去约束饮酒的行为，并且赋予其“纲常伦理”的具体表现，现代社会的饮酒风俗基本上也是脱胎于此，那么在更加广泛的空间，白酒怎么营造仪式感?

Chinese Baijiu China is a traditional Chinese society. The series of seemingly meaningless acts is the ancient Chinese ritual to restrain drinking behavior and give its concrete expression of "outline ethics". The drinking custom of modern society is basically born out of this. Then, in a broader space, how can Chinese liquor make sense of ceremony?

一、仪式感是一种场景

1、 Ritual is a scene

仪式感是基于场景的，是用户对于场景的感知，是用户通过身临其境或者参与其中的主观感受来达到自我暗示的目的，当用户置身于某个空间场景或者某个环境下，在特定的仪式下感受到仪式的神圣性。

Ritual sense is based on the scene. It is the user's perception of the scene. It is the user's subjective feeling to achieve the purpose of self suggestion. When the user is in a spatial scene or environment, he feels the sanctity of the ceremony under a specific ceremony.

二、仪式感是一种情绪

2、 A sense of ceremony is an emotion

仪式感存在的价值之一就是让参与者通过环境达到自我情绪的确认，让人们感受到对于环境有一种增强的控制感，从而提升自我效能，这种情绪往往寄托于超自然力量或者社会群体。

One of the values of the sense of ritual is to allow participants to confirm their emotions through the environment, so that people can feel an enhanced sense of control over the environment, so as to improve their self-efficacy. This emotion is often pinned on supernatural forces or social groups.

三、仪式感是一种消费

3、 Ritual is a kind of consumption

从个人角度来看，仪式感本质上是一种消费行为，无论是物质、精神亦或是情绪的投入导致个体从意识中获取信息是需要成本的，超出我们日常生活所需的行为基本上都可以认定为仪式感。

From a personal point of view, the sense of ritual is essentially a consumption behavior. Whether it is material, spiritual or emotional investment, it requires a cost for individuals to obtain information from consciousness. Behaviors beyond the needs of our daily life can basically be recognized as the sense of ritual.