First, the liquor market is in a highly competitive situation. Baijiu agents choose the way of account clearing. They first choose drinks and then distribute wine to the stores. It seems simple. In fact, wine shops are also sold to wine dealers after selling wine. The wine agent is embarrassed here. There are liquor stores under the, which will put yourself in a dilemma.

第二、如果酒水厂家大部分都是裙带关系的话，酒水代理工作很难进行，发生问题根本无法解决，其根本原因就在于管理模式疏忽，分工不明确，员工工作懈怠，导致，酒水厂家整体散漫，酒水代理无法时间解决客户问题，导致市场丢失。

Second, if most of the liquor manufacturers are nepotism, the liquor agency work is difficult to carry out, and the problems can not be solved at all. The fundamental reason lies in the negligence of management mode, unclear division of labor and slack work of employees. As a result, the liquor manufacturers are scattered as a whole, and the liquor agents can not solve customer problems at the first time, resulting in the loss of the market.

第三、酒水厂家只在乎利润，完全不顾酒水代理的感受，没有加薪等奖励，这样很容易导致人员大量流动，对工作不闻不问，对领导爱答不理，许多的小酒水企业老板都本着低工资高人才的心态招聘员工，顺着这种心态招聘进来的员工，一般也都是混日子的人。

Third, liquor manufacturers only care about profits, completely ignore the feelings of liquor agents, and do not have salary increases and other rewards. This can easily lead to a large number of personnel mobility, ignoring work and ignoring leaders. Many small liquor enterprise bosses recruit employees with the mentality of low wages and high talents. Employees recruited with this mentality are generally muddling along.

第四、酒水企业的定价不合理，对于各酒水代理的取货各不相同，所以导致了价位偏差，这时会出现销售会比进货价还要低，逐渐亏本，也会因为波动，失去消费群体，降低酒水口碑，造成无法预计的损失。

Fourth, the pricing of liquor enterprises is unreasonable, and the pick-up prices of liquor agents are different, which leads to price deviation. At this time, the sales price will be lower than the purchase price, and gradually lose money. It will also lose consumer groups and reduce the reputation of liquor brands due to price fluctuations, resulting in unpredictable losses.