First, the liquor market is in a highly competitive situation. Baijiu agents choose the way of account clearing. They first choose drinks and then distribute wine to the stores. It seems simple. In fact, wine shops are also sold to wine dealers after selling wine. The wine agent is embarrassed here. There are liquor stores under the, which will put yourself in a dilemma.
Second, if most of the liquor manufacturers are nepotism, the liquor agency work is difficult to carry out, and the problems can not be solved at all. The fundamental reason lies in the negligence of management mode, unclear division of labor and slack work of employees. As a result, the liquor manufacturers are scattered as a whole, and the liquor agents can not solve customer problems at the first time, resulting in the loss of the market.
Third, liquor manufacturers only care about profits, completely ignore the feelings of liquor agents, and do not have salary increases and other rewards. This can easily lead to a large number of personnel mobility, ignoring work and ignoring leaders. Many small liquor enterprise bosses recruit employees with the mentality of low wages and high talents. Employees recruited with this mentality are generally muddling along.
Fourth, the pricing of liquor enterprises is unreasonable, and the pick-up prices of liquor agents are different, which leads to price deviation. At this time, the sales price will be lower than the purchase price, and gradually lose money. It will also lose consumer groups and reduce the reputation of liquor brands due to price fluctuations, resulting in unpredictable losses.