In the liquor industry, Baijiu investment in addition to making money, but also take a step to see the ten step, then the franchisee want to go farther and higher, what should we do?

一个公司想要长久发展和生存是两种概念，也是两种境界。同时还是公司两个不一样的阶段，因此侧重向也不一样。在生存状态下，酒水代理商是什么更容易更好卖那就卖什么，同见缝插针的方式来解决生存问题。在生存阶段下，酒水加盟商都很精明，善于抓每个机会，但由于考虑问题角度不一样，抓的也不一样，也是也加盟商导致出现不同的发展方向：

The long-term development and survival of a company are two concepts and two realms. At the same time, it is also two different stages of the company, so the focus is also different. In the survival state, liquor agents can sell whatever is easier and better, and solve the survival problem in the same way. In the survival stage, liquor franchisees are very smart and good at seizing every opportunity. However, due to different perspectives on issues, the focus is also different, which also leads to different development directions:

一方面的酒水加盟商会抓住一些当时流行的畅销产品来销售，这类加盟商由于缺乏主力产品，而无法获得酒水招商厂家的重要资源，同时也没法通过主力产品经营锻炼一只队伍，这一类的酒水加盟商虽然资金周转方面问题不大，但是盈利也可能不会大。

On the one hand, liquor franchisees will seize some popular best-selling products at that time to sell. Due to the lack of main products, such franchisees cannot obtain important resources of liquor merchants. At the same time, they can not train a team through the operation of main products. Although this kind of liquor franchisees have little problem in capital turnover, their profits may not be large.

另一方面的白酒招商加盟商就会通过一些主力产品也带动公司的发展，在做强做大的同时充足自己产品的布局，成为较强的区域酒水代理商，还有一小部分利用网络营销策略的模式来营销，使得成为一个招商加盟商。

On the other hand, Baijiu merchants will promote the development of the company through some main products, and make their own products layout stronger and bigger while becoming stronger regional liquor distributors, and a small part of them will use the mode of network marketing strategy to marketing, making it an investment franchisee.

一方面是白酒招商加盟，这类加盟公司有些是国营糖酒公司转变而来的，因为他们的先天性的优势，可以获得一些知名度较高的酒水招商企业的资源。有一小部分代理商是随着名酒的崛起，成为了一个区域较强的代理商。也有一部分则是以抱大腿的方式，不知上进和发展，虽然有很好的资源，但是因为市场的惨烈而面临随时倒闭的现状。

On the one hand, Baijiu merchants joined the company. Some of these companies were converted from state-run sugar and wine companies. Because of their congenital advantages, some of the brands that are well-known for their brands are able to get the resources of wine merchants. With the rise of famous liquor brands, a small number of agents have become strong agents in a region. Some of them do not know how to make progress and develop by holding their thighs. Although they have good resources, they are facing the current situation of closing down at any time because of the tragic market.

在长久发展阶段那就需要白酒招商加盟认真分析自己该做什么不该做什么了，因此在引入新产品时就需要考虑的更多因素了，不应该只考虑和销售政策，而是要看酒水招商企业的市场策划、自身的资源是否匹配和未来市场的潜力。

In the long term development stage, Baijiu merchants need to seriously analyze what they should do and what should not be done. Therefore, more factors need to be considered when introducing new products. Instead of considering price and sales policies, we should consider the market planning of wine merchants, the matching of their own resources and the potential of future market.