一、稀缺性
1、 Scarcity
就像葡萄酒一样，哪年的葡萄酿出来的酒是好酒，品质与口感更佳，这年的酒很稀缺，昂贵。白酒定制的稀缺性也在于对这些酿酒资源和酿酒工艺有严格要求。涵盖了考究的酿酒工艺和高品质的服务。同时，由于定制客户的个性化介入，使得每一瓶定制酒都是无法复制的珍品。
Just like wine, which year's grape wine is good wine with better quality and taste. This year's wine is very scarce and expensive. The scarcity of Baijiu customization is also due to strict requirements for these wine making resources and brewing techniques. It covers exquisite brewing technology and high-quality service. At the same time, due to the personalized intervention of customized customers, each bottle of customized wine is a treasure that cannot be copied.
二、复杂性
2、 Complexity
区别是量产酒的工业化生产，定制白酒量少，要求多。定制酒不是量产酒，因此其所有生产流程都不惜一切代价追求更好，工艺不厌繁复和精细。定制酒亦由物质和非物质的(大师酿造）不同价值层面组成价值体系，所以定制酒在工艺和品味上相当讲究和复杂。
The difference is the mass production of liquor industrial production, customized Baijiu less, more requirements. Customized wine is not mass-produced wine, so all its production processes are at all costs to pursue better, and the process is complex and fine. Customized wine is also composed of material and non-material (Master brewing) value systems, so the process and taste of customized wine are quite exquisite and complex.
三、身份性
3、 Identity
定制酒能够让定制者体现无法复制的身份，同时作为不可传承的文化符号，是定制者个人品位的外延与价值彰显的载体。顾客消费定制酒不仅仅是消费酒这一产品本身，同时也是在品味一门艺术，消费一种文化，享受一种服务。
Customized wine can make the customization reflect the identity that can not be copied, and as a cultural symbol that can not be inherited, it is the carrier of the extension and value of the customization's personal taste. Customers' consumption of customized wine is not only the product itself, but also an art, culture and service.
四、私密性
4、 Privacy
主要为不流通。定制酒不是大众化的消费品，也不是显性的消费符号。定制酒的消费文化是一种圈层文化，消费者和消费行为都相对更为私密，这也是定制酒“神秘”和“传奇”的魅力所在。
Mainly non circulation. Customized wine is not a popular consumer goods, nor is it a dominant consumption symbol. The consumption culture of customized wine is a kind of circle culture. Consumers and consumption behaviors are relatively more private, which is also the charm of "mystery" and "legend" of customized wine.
五、收藏性
5、 Collectibility
主要指其纪念意义和收藏价值、增值潜力。因此，定制酒不仅具有精神层面的纪念意义，而且还有物质层面的收藏价值和增值潜力。
Mainly refers to its commemorative significance and collection value, value-added potential. Therefore, customized wine not only has the commemorative significance of spiritual level, but also has the collection value and value-added potential of material level.
六、多样性
6、 Diversity
指的是定制的内容多样性，定制酒的范围可以扩大到很多范畴，如可以为某个重大事件、历史时刻、人物等定制。
It refers to the diversity of customized content. The scope of customized wine can be expanded to many areas, such as for a major event, historical moment, character and so on.
七、艺术性
7、 Artistry
主要分为侧重于包装的、侧重于酒质的两个块面。侧重于包装的，定制酒不仅是一种消费品，更是珍贵的艺术品。它的外观包装充分体现了个性化定制的设计理念和要素，文化含量丰富，并能呈现出高雅独特的文化品位。侧重于品质的，随着定制酒自身洞藏或窖藏年份的增加，其原酒的品质历久弥珍。每一年只生产极其有限的数量，甚是全球限量，都是为了确保其价值进一步提升。这些相辅相成的特性，让定制白酒本身更加迷人。
It is mainly divided into two parts which focus on packaging and liquor quality. Focusing on packaging, customized wine is not only a kind of consumer goods, but also a precious art. Its appearance packaging fully embodies the design concept and elements of personalized customization, rich in cultural content, and can perfectly present the elegant and unique cultural taste. Focusing on the quality, with the increase of the year of cave storage or cellar storage of customized wine, the quality of the original wine is precious for a long time. Only a very limited quantity, even a global limit, is produced every year to ensure that its value is further enhanced. These complementary characteristics make the custom Baijiu itself more attractive.
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