First, in the fierce competition situation of liquor stores, liquor agents choose the way of account keeping and account clearing. They first purchase liquor, and then distribute the liquor to each liquor franchise store. It seems simple. In fact, liquor franchise stores also sell liquor before returning it to liquor agents. It's hard for liquor agents here. There are liquor merchants on the top and liquor franchise stores on the bottom Shop, this form will make their own dilemma.

第二、假如酒水厂家大部分都是裙带关系的话，酒水署理作业很难进行，发作问题根本无法处理，其根本原因就在于管理形式疏忽，分工不明确，员作业业懈怠，导致，酒水厂家整体散漫，酒水署理无法时间处理客户问题，导致丢失。

Second, if the majority of beverage manufacturers are nepotism, it is very difficult to carry out the operation of beverage agent, which can't be dealt with at all. The root cause lies in the negligence of management form, unclear division of labor, and the slack of personnel operation industry. As a result, the beverage manufacturers are scattered as a whole, and the beverage agent can't deal with the customer's problems in the first time, resulting in the loss of shopping malls.]

第三、酒水厂家只在乎赢利，完全不管酒水署理的感受，没有加薪等奖赏，这样很容易导致人员大量活动，对作业不闻不问，对领导爱答不理，许多的小酒水企业老板都本着低工资高人才的心态招聘员工，顺着这种心态招聘进来的员工，一般也都是混日子的人。

Third, liquor manufacturers only care about profits, regardless of the feeling of liquor agents, no salary increase and other rewards, which can easily lead to a large number of activities of personnel, ignoring the operation and the leadership. Many owners of small liquor enterprises recruit employees in the low wage and high talent mentality, and the employees recruited in this mentality are generally people who muddle along.

第四、酒水企业的定价不合理，关于各酒水署理的取货各不相同，所以导致了价位偏差，这时会出现销售会比进货价还要低，逐渐亏本，也会因为波动，失掉消费群体，下降酒水口碑，造成无法估计的丢失。

Fourth, the pricing of liquor enterprises is unreasonable. The prices of the liquor agents are different, which leads to price deviation. At this time, the sales price will be lower than the import price, and gradually lose money. Because of the price fluctuation, the consumer groups will be lost, and the reputation of liquor brands will be lowered, causing the loss that cannot be estimated.

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